{
  "name": "Lead Source ROI Estimator For Freelancers",
  "url": "https://gozen-ai.com/en/lead-source-roi-estimator/",
  "updated": "2026-09-07",
  "purpose": "Compare one lead source at a time using cash cost, time cost, inquiries, qualified conversations, booked projects, average booked value, and quality score.",
  "privacy_boundary": "Use anonymous source labels only. Do not include client names, email addresses, phone numbers, contract terms, invoices, legal notes, medical notes, or private identifiers.",
  "inputs": [
    {
      "field": "source_label",
      "type": "string",
      "note": "Use a broad label such as referral source, search page, marketplace profile, social channel, or outreach test."
    },
    {
      "field": "cash_cost",
      "type": "number",
      "unit": "USD"
    },
    {
      "field": "hours_spent",
      "type": "number",
      "unit": "hours"
    },
    {
      "field": "hour_value",
      "type": "number",
      "unit": "USD per hour"
    },
    {
      "field": "inquiries",
      "type": "integer"
    },
    {
      "field": "qualified_conversations",
      "type": "integer"
    },
    {
      "field": "booked_projects",
      "type": "integer"
    },
    {
      "field": "average_booked_value",
      "type": "number",
      "unit": "USD"
    },
    {
      "field": "quality_score",
      "type": "integer",
      "range": "0-24",
      "source": "https://gozen-ai.com/en/lead-source-quality-score/"
    }
  ],
  "formulas": [
    {
      "metric": "time_cost",
      "formula": "hours_spent * hour_value"
    },
    {
      "metric": "total_source_cost",
      "formula": "cash_cost + time_cost"
    },
    {
      "metric": "booked_value",
      "formula": "booked_projects * average_booked_value"
    },
    {
      "metric": "value_after_cost",
      "formula": "booked_value - total_source_cost"
    },
    {
      "metric": "return_multiple",
      "formula": "booked_value / total_source_cost"
    },
    {
      "metric": "qualified_rate",
      "formula": "qualified_conversations / inquiries"
    },
    {
      "metric": "booking_rate",
      "formula": "booked_projects / inquiries"
    },
    {
      "metric": "cost_per_booking",
      "formula": "total_source_cost / booked_projects"
    }
  ],
  "interpretation_bands": [
    {
      "label": "protect",
      "rule": "value_after_cost >= 0, return_multiple >= 3, quality_score >= 18, and booking_rate >= 0.08",
      "next_action": "Document the source pattern and preserve follow-up consistency."
    },
    {
      "label": "qualify",
      "rule": "value_after_cost >= 0 but quality_score < 18",
      "next_action": "Improve source-facing positioning and intake questions."
    },
    {
      "label": "repair",
      "rule": "value_after_cost < 0 but quality_score >= 18",
      "next_action": "Review conversion, follow-up timing, and proposal handoff."
    },
    {
      "label": "reduce",
      "rule": "value_after_cost < 0 and quality_score < 18",
      "next_action": "Reduce weekly effort unless the source has learning value."
    }
  ],
  "related_pages": [
    "https://gozen-ai.com/en/lead-source-quality-score/",
    "https://gozen-ai.com/en/client-inquiry-tracker-lite/",
    "https://gozen-ai.com/en/small-business-lead-tracking-methods/",
    "https://gozen-ai.com/en/crm-readiness-calculator/",
    "https://gozen-ai.com/methodology/client-pipeline-software/"
  ]
}